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Jonny Horsfield, Owner and Creative Director of H2 yacht design, says the first rule of yacht design is that you must prepare a good brief. This means the owner needs to sit down with his captain and his crew and with his designer and establish exactly what he wants for this yacht. “I enjoy the process of listening to the client and trying to give him or her what they want,” he says. “The important thing is to never say no to a client. I think there’s always a solution – it might not be exactly what they’re really wanting, but you can never say no because anything, really, is possible with yachts.” Watch the video below to see Jonny explain why it’s important to start with a GA and talk through his other rules for yacht design.