2m 22sLength

Watch behind the scenes and the making of No7’s advert for new No7 Lift & Luminate TRIPLE ACTION Serum, starring world-class ballet dancer Alessandra Ferri, 52, dancing with a hologram of her 19-year-old self. At 19, Alessandra was the youngest ever principal dancer at The Royal Ballet. At 52, she returned to dance with them again. Now she’s teamed up with No7 to show the world that women of all ages are still rocking it and ready for more. The advert was created without the use of any CGI, with the help of Musion 3D, one of the world’s leading hologram companies. It was directed by Tom Harper and choreographed by Wayne McGregor. With special credit to Sir Kenneth MacMillan who choreographed 19-year-old Alessandra’s performance. Find out more about Alessandra and our new serum at http://www.boots.com/No7Serum